SMEs: Generating Social Capital through Networks and Social Media

David Gray
University of Greenwich, United Kingdom
d.e.gray@gre.ac.uk

Mark Saunders
University of Surrey, United Kingdom
mark.saunders@surrey.ac.uk

Abstract

A study by Gray, Saunders and Goregaokar (2012), found a strong engagement amongst SMEs with online information and communication technologies (ICT), some of it linked to social capital. The importance of these findings prompted additional research in this area. The new, 2014, study took as its focus SME use of social capital and set out to address the following questions:•

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