How Social Networking Experience Relates to Social Presence and Attitude of Using SNS in Education

Abstract

The purpose of this research is to explore the effects of students’ social networking experience on social presence and attitude of using Social networking sites (SNSs) for educational purposes. As online learning has increased a number of researchers have focused on the need to integrate techniques to strengthen students’ social presence in online learning. SNSs have been suggested as an effective tool to increase social presence. To investigate the effects of students’ social networking experience on social presence and their perceptions of using SNSs for educational purpose, 82 students were surveyed. Results show that students use SNSs frequently and actively for various reasons in their daily life and they showed a positive perceptions of using SNSs for educational purposes. Results also revealed the intensity of using social networking experience does have a positive influence on students’ perceptions of using SNSs for educational purposes.