Educational Influencers – What Can We Learn from Them?

Abstract

Social networks have positioned themselves in today’s society as the means through which teachers interact, communicate and share knowledge. The aim of the present study was to explore the format and contents present in Twitter publications that Spanish “educational influencers” use in their interaction with their followers. This investigation presents a qualitative design with a sample of 10 Spanish influencers of the educational scope, who were selected for having over 15,000 followers and over 5,000 tweets published. A qualitative analysis based on an inductive system of categories revealed that the topics that are most frequently addressed by these influencers are the complaints, concerns and reflections of teachers in online teaching, teaching strategies, activities and learning resources.